Arm & Hammer Enamel Care for Natural Whitening


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Arm & Hammer Enamel Care for Natural Whitening is a fluoride toothpaste that also contains liquid calcium and is available to UK consumers. This combination of these two ingredients means that tooth enamel is strengthened and whitened whilst cavities are fought against. The minty flavour of the toothpaste, along with its cleaning abilities fighting plaque, means that Enamel Care for Natural Whitening is also useful to fight off bad breath.

Liquid Calcium – How does it work?

Liquid Calcium is included in the toothpaste to rebuild enamel and keeping it smooth, white and strong. The Liquid Calcium does this reminerlisation by physically binding to the tooth surface and filling in the small fissures that develop over time. The result is that the enamel is much stronger and teeth are able to fight off decay and cavities more effectively. It can also prevent the development of sensitive teeth, as strong enamel means it is harder to wear away so nerves remain hidden.


An additional bonus with the inclusion of Liquid Calcium, is that it (along with the baking soda’s cleaning action) has whitening properties to give you a healthier looking smile. The calcium and baking soda restores the tooth’s natural whiteness by breaking down surface stains and gently removing them to relieve discolouration.

Recommended Usage

Arm & Hammer Enamel Care for Natural Whitening toothpaste is appropriate for everyone; however, it is more specifically designed for the use by those who long to rid their smile of discolouration and replace it with their natural whiteness, while protect their teeth from future harm by strengthening enamel. It should be used on a regular basis (twice everyday, morning and night) to achieve the highest standard of whitening without a trip to a professional dentist. It should not, however, be expected to give the same extent of results as a professional cleaning and/or whitening treatment at a dentist clinic would.


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Guide to Arm & Hammer Toothpastes