Blanx has created a toothpaste range that is targeted at consumers who desire whiter teeth. The brand boasts about three key ingredients that supposedly give their products the edge over the rest. Firstly, they have added Artic Lichen, which acts as the active ingredient. This destroys cavity-causing bacteria both on the enamel’s surface and deep within the tooth where bacterial residues and food/drink stains reside. This ingredient apparently also prevents plaque formation.
Secondly is the common toothpaste ingredient, fluoride. Blanx products are partly comprised of sodium fluoride ad sodium monofluorophosphate to make the enamel become richer in fluoride so it is strong and less susceptible to cavities.
Finally, non-abrasive silica is included in their toothpaste range. This makes the toothpastes have a low abrasivity (lower that many competitive whitening toothpastes) to make it less damaging on the enamel.
Blanx manufacture a variety of tooth whitening products, among these are the following four toothpastes:
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